Campaigns
Campaign Brief Template
A one-page brief structure to align stakeholders before a campaign moves into production.
When to use it: Use before kicking off any multi-channel campaign to make sure strategy, audience, and success metrics are agreed before assets get built.
Objective
One sentence: what business outcome is this campaign meant to drive?
Audience & segment
Who specifically is this campaign for, and what do we know about their current stage?
Core message
The single most important thing this campaign needs to communicate.
Channels & sequencing
Which channels are involved, and in what order does the audience experience them?
Success metrics
The specific metric(s) that will determine whether this campaign worked.
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