Outreach
Outbound Sequence Template
A multi-touch outbound sequence structure balancing value and persistence.
When to use it: Use as a starting structure for a new outbound sequence, then personalize messaging by segment.
Touch 1: Relevant opener
Lead with a specific, researched reason for reaching out, not a generic value proposition.
Touch 2: Value add
Share something useful (an insight, a resource) with no ask attached.
Touch 3: Direct ask
A clear, low-friction call to action, such as a short call.
Touch 4: Social proof angle
Reference a relevant, comparable use case without overclaiming specific results.
Touch 5: Break-up message
A respectful final touch that leaves the door open for future contact.
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